Mass Communications, edited by Wilbur Schramm, is a classic academic anthology bringing together essays from anthropologists, psychologists, sociologists, political scientists, economists, and media scholars on the study of mass communication. Prepared by the Institute of Communications Research, this book is not tied to any specific school or college board — it is a foundational reference widely used for CSS, PCS, and M.A. Journalism level competitive exam preparation.
For CSS and PCS aspirants taking Journalism and Mass Communication as an optional subject, this book builds the theoretical foundation of the field — covering the history, control, process, content, audiences, and effects of mass media through essays by leading scholars like Harold Lasswell, Walter Lippmann, and Paul Lazarsfeld. It remains one of the most cited classic readers in mass communication studies.
Book Overview
- Category: CSS (Competitive Exams)
- Subject: Mass Communication / Journalism
- Editor: Wilbur Schramm
- Prepared By: Institute of Communications Research
- Recommended For: C.S.S., P.C.S., M.A. (Journalism), and other competitive exams
- Total Sections: 6, plus an Appendix of facts and figures
- Medium: English
- Format: PDF
Note: This book is not linked to any specific class or board. It is a classic academic reader used mainly for competitive exam and university-level Mass Communication study.
Chapter List
Section 1 – The Development of Mass Communications
Traces the history of mass media through essays including Robert E. Park’s “The Natural History of the Newspaper,” Terry Ramsaye’s “The Rise and Place of the Motion Picture,” Llewellyn White’s “The Growth of American Radio,” and Harold D. Lasswell’s “The Structure and Function of Communication in Society.”
Section 2 – Control and Support of Mass Communications
Covers press freedom, government’s role, monopoly in newspapers and motion pictures, and advertising economics, including the Commission on Freedom of the Press report and the Canons of Journalism, the Broadcasters’ Creed, and the Motion Picture Production Code.
Section 3 – The Communication Process
Explains the mechanics of communication through essays including Wendell Johnson on general semantic principles, Daniel Katz on psychological barriers to communication, and Wilbur Schramm’s own essay, “The Nature of News.”
Section 4 – The Content of Mass Communications
Analyzes what mass media actually communicates, covering trends in newspaper content, motion picture themes and plots, radio programming, and Rudolf Flesch’s classic essay, “The Formula for Readability.”
Section 5 – The Audiences of Mass Communication
Studies who consumes mass media and why, including essays on newspaper reading by age, education, and economic status, radio audience measurement, and a profile of the book reader.
Section 6 – Effects of Mass Communications
Covers the impact of media on society and opinion, including Walter Lippmann’s landmark essay “The World Outside and the Pictures in Our Heads,” and studies on political opinion, voting behavior, and public opinion formation by Paul Lazarsfeld, Bernard Berelson, and others.
Appendix – Additional Facts and Figures on Mass Communications
Provides reference statistics such as literacy rates, the number of daily newspapers, the size of the broadcasting industry, magazine circulation, motion picture production, and advertising expenditure.
Download Mass Communications Book PDF
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⬇ Download PDFWho Should Read This
CSS and PCS aspirants taking Journalism and Mass Communication as an optional subject need this book for its theoretical depth. It also suits M.A. Journalism students and anyone studying the classic foundations of mass communication theory.
Applicable Boards
This book is not tied to a specific school or college board. It works as a classic reference for CSS, PCS, M.A. (Journalism), and other competitive exams offering Mass Communication or Journalism.
FAQs
Is this book for CSS students?
Yes. This is a classic reference widely used by CSS and PCS candidates who choose Journalism and Mass Communication as an optional subject.
Is this book tied to a specific board or class?
No. This book is not linked to any school or college board — it is a classic academic anthology used for competitive exam and university-level study.
Who edited this book?
The book was edited by Wilbur Schramm and prepared by the Institute of Communications Research, bringing together essays from leading scholars across several disciplines.
Is this a theory book or a practical guide?
It is primarily a theoretical anthology, covering the history, control, process, content, audiences, and effects of mass communication through classic academic essays.
Is this the same book previously listed on Freebooks.pk?
Yes, this is the same book. This page replaces an older, thin listing with a complete section-by-section overview.
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