Competitive Journalism is written by Abid Tehami for the Journalism (Mass Communication) paper in the CSS and PCS exams, worth 100 marks. It is published by Azeem Academy, Lahore, with Asim Akbar and Amir Akbar as composers. The book was first published in 1989 and is now in its revised new edition (2004, 10th edition).
The book is meant for CSS and PCS candidates who chose Journalism as an optional subject. It follows the exam syllabus section by section, and the last chapter gives detailed terminology that helps with both the written paper and the interview. It is also useful for BA and MA Mass Communication students.
Book Overview
- Subject: Journalism (Mass Communication)
- Category: CSS / Competitive Exams
- Author: Abid Tehami
- Publisher: Azeem Academy, Lahore (Munir Ahmad)
- Edition: Revised New Edition, 2004 (First Edition: 1989)
- Total Chapters: 11
- Format: PDF
- Note: not tied to any specific class or board — written for CSS and PCS optional Journalism paper
Chapter List
Chapter 1: Journalism
Defines journalism, traces its concept and evolution, and explains its main functions.
Chapter 2: Communication
Covers the meaning, types, and process of communication, communication problems and barriers, opinion leaders, and major communication models including Lasswell, Shannon and Weaver, Osgood-Schramm, Gerbner, Berlo’s SMCR, Dance’s Helical Model, and others.
Chapter 3: World’s Press System
Explains the authoritarian, free, communist, and semi-free press systems, compares them, and covers the Islamic concept of mass media and the function of the press.
Chapter 4: Heroes of Journalism
Profiles Sir Syed Ahmad Khan, Maulana Zafar Ali Khan, Maulana Muhammad Ali Johar, Maulana Abul Kalam Azad, and Hasrat Mohani, along with early newspapers like Jam-i-Jahan Numa, Delhi Akhbar, and Kohinoor, and the role of Muslim journalism in the Pakistan Movement.
Chapter 5: Electronic Media
Covers radio, television, television in Pakistan, cable TV, video camera, telecommunication, digital communication, and multimedia, along with a comparison of radio, TV, and newspapers.
Chapter 6: News
Explains what news is, its qualities and elements, news writing, leads, sources of news, kinds of news, and international and national news agencies like AP, UPI, AFP, Reuters, APP, and PPI.
Chapter 7: Magazine Journalism
Introduces magazine journalism in Pakistan, its types, functioning, purpose, and social aspects.
Chapter 8: Journalist, Feature, Column
Covers the qualities and qualifications of a journalist, the duty of a sub-editor, features and their types, column writing and its types and purposes, and editorial writing.
Chapter 9: Advertising
Explains advertising, advertising agencies, its historical background, objectives, types, and advertising in Pakistan.
Chapter 10: Public Relations
Covers public relations, publicity, press agencies, history and types of PR, public opinion, opinion leaders, propaganda, rumour, and the ethics of public relations.
Chapter 11: Press Laws
Covers press and publication ordinances, registration of printing press and publications, the Press, Newspapers, News Agencies and Books Registration Ordinance 2002, the Defamation Ordinance 2002, contempt law, libel, press codes of ethics, censorship, and press freedom in Pakistan.
Download Competitive Journalism Book PDF
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Who Should Read This
This book is meant for CSS and PCS candidates who have chosen Journalism as an optional subject. It is also useful for BA and MA Mass Communication students preparing for exams and interviews.
Applicable Exams
Written specifically for the Journalism (Mass Communication) optional paper in CSS and PCS exams. It also works as a reference for university-level Mass Communication courses.
FAQs
Is this book for CSS only?
It is written for both CSS and PCS candidates who take Journalism (Mass Communication) as an optional subject.
Can other students use it?
Yes, BA and MA Mass Communication students can use it as a reference book.
Is this the latest edition?
This is the revised new edition (2004, 10th edition) by Azeem Academy.
Does it include solved exercises?
The book follows the exam syllabus closely and includes a detailed terminology chapter useful for both the written exam and viva.
Who is the author of this book?
Abid Tehami, who first published this book in 1989 and has updated it in later editions.